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There is a rush among sporting bodies to follow the Indian Premier League (IPL) way to build their sport. The latest to follow this route is...
Geographic targeting of television advertising is a business that is still in a nascent stage in India. Once adopted by various players in the television advertising...
FoodFood, one of the three recently launched food specialty channels in India, is completing six months on 24 July. With Sanjeev Kapoor and Astro as promoters...
As it plans to grow its business in India, Total Sports Asia (TSA) is looking at media formats that combine sports with lifestyle. Plotting an aggressive...
Earlier this year to better reflect its business, World Wrestling Entertainment rebranded as WWE. Among other things, it is looking to develop new television products...
