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Platform adds highlights, Shorts and a dedicated tournament hub for fans.
A new ICC Women’s T20 World Cup campaign aims to turn admiration into fandom
Official travel packages combine tickets, stays and fan experiences.
Record-breaking viewership, new markets and women’s surge power the sport’s global push
LONDON: The International Cricket Council (ICC) has inked a landmark global partnership with Google to accelerate the growth of women’s cricket, betting that technology can turbocharge...
