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MUMBAI: The Indian consumer is now more discerning than ever before. Even when bombarded with options galore, consumers today know exactly what they want. And this...
MUMBAI: Events like the ongoing Cricket World Cup 2015 are becoming opportunities for brands to leverage the euphoria generated by cricket crazy fans. A lot of these...
MUMBAI: In a tough environment how can news channels monetise better from brands? Well, speaking at the Seventh Indian News Television Summit 2014 organised by indiantelevision.com,...
MUMBAI: The automobile industry of India has always been a favourite among consumers, but according to the recent JD Power Asia Pacific 2014 India Brand Influence...
MUMBAI: Laqshya Media Group’s media research wing that caters to the OOH research and analysis has revealed the H1 fiscal analysis of 2013, while comparing it...
