There are early indications that the advertising economy is slowing down. With many parts of the world awash in economic gloom, there are forecasts that guide...
MUMBAI: Hindustan Unilever, the Indian unit of Anglo-Dutch Unilever Plc, has slashed its advertising spend for the first quarter by 15.74 per cent, signalling a possible...
MUMBAI: For broadcasters who are clamouring for increase in advertising rates, there is a piece of good news. Hindustan Unilever, the largest ad spender in the...
MUMBAI: Hindustan Unilever (HUL) has consolidated all its OOH (out-of-home) business with Lintas Media Group‘s outdoor arm Aaren Initiatives. Until recently, Unilever’s OOH duties were...
Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year...