HUL consolidates OOH biz with Aaren Initiatives

MUMBAI: Hindustan Unilever (HUL) has consolidated all its OOH (out-of-home) business with Lintas Media Group‘s outdoor arm Aaren Initiatives. 
 
Until recently, Unilever’s OOH duties were together handled by Kinetic’s Portland and LMG’s Aaren Initiative.
 
A reliable source in Aaren Initiatives has confirmed the story to Indiantelevision.com.
 
Earlier this month Aaren Initiatives had won Nokia’s entire media planning and OOH Media Initiatives for the financial year 2011. LMG’s outdoor arm has recently also roped in Gaurav Chhibber as associate business director- North.