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EY-Parthenon and BookMyShow report finds 78 per cent Indians prefer experiences over products
How India’s top advertisers turned a 100-year celestial hurdle into a masterclass in contextual intelligence and lunar-timed logistics
Park the pichkaris and press play this festive week
MUMBAI: Fanta, Coca-Cola India’s iconic orange-flavoured fizz, has taken a big, bubbly lead in the carbonated soft drink (CSD) category, commanding over 50 per cent of...
MUMBAI: SpiceJet has once again livened up the skies with a vibrant Holi celebration that has set social media abuzz. The budget airline’s crew members, decked...
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