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When two years ago Star India decided to “reincarnate” one of its older channels Star One as Life OK and repackage it with new, fresh content,...
Think television and what commonly springs to mind are Hindi general entertainment channels (GEC) like Star Plus, Zee TV, Sony, etc… That list keeps getting longer...
Among Hindi general entertainment channels (GEC), only Star Plus has been able to really improve its position in the regional television space over the years, according...
“We will have to speak to our competitors and see how they are placed before scheduling our press conference,” says a PR executive who works for...
It is the fight, not for the first, but for the second position! Zee TV has surged ahead of Sony Entertainment Television with the charge led...
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