The unwritten media book puts down a universal rule of thumb – guys dig news, sports, reality shows and action movies. Women prefer comedies, romance and...
If the formula works, then indulge it. That seems to be Star India‘s motto regarding programming strategies for this quarter. And the name of the game...
As the nation gears up to celebrate its 56th Independence Day, television channels are not about to take a back seat. Channels have arranged an array...
Ratings don‘t answer all issues facing planners and broadcasters alike, qualitative data is what is needed.Psychographics are becoming more important than ever before and insights into...
The camera pans across a young girl, Jyoti Dhawan, who has spent three of her seven years of marriage locked away in a room;who subsisted on...
