MUMBAI: While TV still remains the primary avenue for major brands to break their bank on advertising expenditure (adex), digital is slowly but surely capturing a...
MUMBAI: This summer, India is set to witness two major events, the Indian Premier League (IPL) and the much awaited General Elections, clash for votes and...
MUMBAI: Viacom18 is not one to stay down after one fall. Recently, the network released a periodical historical drama Dastaan-E-Mohobbat on Colors but when it failed...
MUMBAI: Though genre leaders like Star Jalsha, Zee Marathi, Bhojpuri Cinema and ETV Telugu witnessed a fall in ratings, they continued to dominate their respective genres...
MUMBAI: Balaji Telefilms’ weekend fiction show Naagin overtook the top five programmes of Hindi general entertainment channels (GECs) in week 48 according to Broadcast Audience Research...

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