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Multi-year deal brings trusted entertainment data to Google’s AI experiences
MUMBAI: Nielsen-owned Gracenote has brought in seasoned adtech leader Bill Condon as its first-ever head of advertising sales, signalling a sharper push into the fast-moving world...
INDIA: Nielsen’s Gracenote has launched Content Connect, a new platform that promises to drag connected-TV advertising into a more precise, program-level era. The tool gives agencies,...
NEW YORK: Connected television was supposed to be the performance marketer’s dream: precision targeting on the biggest screen in the house. A decade in, it’s not...
MUMBAI: Free ad-supported television (Fast) is enjoying a blistering run. The number of Fast channels worldwide has climbed nearly 14 per cent since the start of...
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