80% of Indian Gen Z believed that authenticity plays an influential role in their brands choices.
The campaign aims to help Gen Z celebrate a stylish return to life post-pandemic.
Livon resonates with Gen Z and collaborated with queer content creators to #ExpressWithPride.
The campaign effectively brings out the various intelligent features in Alexa Built-in smartwatch.
Aims to target Gen Z with Pandey’s quirky, fun and charming appearance.