Marketers at Indian Media Biz's Brand Wizards Roundtable say Gen Z has more choices, lower switching barriers and little patience for brandsthat stop evolving.
From earning loyalty and embracing micro-communities to staying authentic and relevant, marketers at Indian Television.com’s Brand Wizards Roundtable discuss the evolving playbook for engaging Gen Z.
The marketing head of Hunger Inc Hospitality on why brands need to prioritise storytelling, cultural relevance and meaningful consumer connections over chasing every trend or marketing...
Indiantelevision.com’s roundtable will bring together marketing leaders to explore why belonging, participation and authenticity are becoming the new drivers of consumer engagement
Humour driven campaign clocks 2.1 million Instagram views, targeting Gen Z
