Being platform-agnostic is going to work in its favour, says market expert.
The association will strengthen Voot’s Live linear channel offerings
Top channels of all the major genres lost viewership; 5 Star India channels in Across Genres list
Four Star and three Zeel in top 10 pay and free channels across genres lists respectively in Week
Brand custodians with limited spends can also leverage the world’s biggest cricket league effectiv
