MUMBAI: The cricket fan base in India is very homogeneous, making it easier for advertisers to address a mass nationwide reach. There is another deeper benefit...
MUMBAI: Harried by the CBFC last year when it banned his film Inshallah, Football, director Ashvin Kumar bypassed the Censors this time and released his latest...
MUMBAI: Bengali news channel Star Ananda will show football content to widen its audience base. The ABP-Star run channel has inked a deal with sports marketing...
MUMBAI: ESPN STAR Sports took to the streets in Singapore this week with an outdoor campaign featuring their English sports news presenters on wholly painted buses....
MUMBAI: European soccer body Uefa has announced the appointment of Gianni Infantino as its CEO ad interim following the resignation of Lars-Christer Olsson. The 36-year old...