Titled 'The Men Who Sold the World Cup,' the docu-film will premiere on 24 October.
This collaboration aims to positively impact 90,000 lives & make the game more inclusive for all.
The platform had sold 100% of its inventory, with seven sponsors onboard.
The 3-year partnership will give it linear & digital rights across Indian subcontinent
The viewership data is for the first 36 matches of from 11 to 25 June.
