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Variety and innovation are becoming increasingly important in the niche English entertainment segment as channels fight to hold on to share and attempt to grow the...
MUMBAI: After a 14 month stint, UTV COO Vikas Varma has put in his papers and is currently serving his notice period. Former UTV creative director...
MUMBAI: Star India’s top management seems to be on the move. Considering the expanding business plans of the leading network, Star India is looking at infusing...
MUMBAI: Is a television brand different from any other fast moving consumer durable goods (FMCG) brand? Is brand building for a TV brand different from an...
MUMBAI: When one talks about branded entertainment, the first thing that comes to mind is product placement. Consumers are bombarded with hundreds of advertising messages in...
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