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MUMBAI: Is a television brand different from any other fast moving consumer durable goods (FMCG) brand? Is brand building for a TV brand different from an...
MUMBAI: When one talks about branded entertainment, the first thing that comes to mind is product placement. Consumers are bombarded with hundreds of advertising messages in...
The southern market is undoubtedly becoming increasingly critical for marketers. Ironically, this region in terms of its sheer advertising revenue contribution is shrinking. O&M president (Chennai...
S antosh Desai does not fit into any of the stereotypes that you have in the Indian advertising world. At first glance, you would not think...
MUMBAI: CNBC-TV18 has lined up a host of new programmes for the upcoming Union Budget, which will voice the opinions and demands of the Indian population...
