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The world of market research in India is growing. Both channels and advertisers are seeking more clearer understanding of the consumer and his/her evolving media behaviour....
Variety and innovation are becoming increasingly important in the niche English entertainment segment as channels fight to hold on to share and attempt to grow the...
MUMBAI: After a 14 month stint, UTV COO Vikas Varma has put in his papers and is currently serving his notice period. Former UTV creative director...
MUMBAI: Star India’s top management seems to be on the move. Considering the expanding business plans of the leading network, Star India is looking at infusing...
MUMBAI: Is a television brand different from any other fast moving consumer durable goods (FMCG) brand? Is brand building for a TV brand different from an...
