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MUMBAI: Mudra Institute of Communications, Ahmedabad (Mica) has launched a market intelligence product called Mica Indian Marketing Intelligence (MIMI) that assists businesses in making sound and...
MUMBAI: Bharti Airtel has cut down its advertising on television and shifted allocations to other mediums in 2012, a year marked by slowdown and a difficult...
MUMBAI: Keeping up with the trend of FMCG companies expanding media spends, Procter & Gamble Hygiene and Health Care Ltd (PGHHCL) upped its advertising expenditure by...
MUMBAI: FMCG major Hindustan Unilever Ltd (HUL) increased its spending on advertising and promotions for the fourth consecutive quarter ended 31 December as competitive intensity continued...
MUMBAI: The International Advertising Association‘s (IAA) India chapter has revealed the categories for the first IAA leadership awards. The categories cover a wide spectrum of verticals...
