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BENGALURU: Indian FMCG major Hindustan Unilever Limited spent 13 per cent more in Q3-2014 towards advertising and marketing at Rs.929.46 crore as compared to the Rs.822.16...
MUMBAI: Global advertising expenditures were up 3.2 per cent in the third quarter of 2013 for year-over-year period, driven largely by Asia Pacific’s expanding powerhouse ad...
Out of Home industry has always been categorised as a supporting medium for television; however, it has gained more popularity amongst advertisers after the two-minute ad...
MUMBAI: Barely days since it completed two years on 18 December, Life OK has acquired the telecast rights of one of film and television’s biggest properties...
MUMBAI: Cheil Worldwide SW Asia has appointed Atishi Pradhan as chief strategy officer. At the agency, Pradhan will lead the integrated strategy function, encompassing traditional, digital,...
