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Seasonaliity in ad spends is a phenomenon that most Indian marketers are familiar with. Whether you have the rash of heat countering products which pop up...
MUMBAI: With an aim to shake up the Marathi general entertainment space and completely overhaul its prime time programming, DD Sahyadri is ready to go out...
BENGALURU: Indian FMCG giant Hindustan Unilever Limited’s (HUL) Advertisement and Promotions expense (marketing spends, ASP) in Q2-2016 (quarter ended 30 September, 2015, current quarter) was 23.8...
MUMBAI: nexGTv has launched mobile TV entertainment packs for subscription driven video entertainment platform in the Over-The-Top (OTT) domain for the first time in India. ...
MUMBAI: APPIES 2015, the two day festival of marketing excellence came to a close on 27 August at the National University of Singapore Society (NUSS) after...
