Inflation is already impacting FMCG which is the broadcast industry’s highest ad spender.
Tasked with expanding the company's online footprint across social commerce.
Patanjali Group acquired Ruchi Soya for Rs 4,350 crore in 2019.
The FMCG brand has launched a new range of pickles and sauces.
The agency is also the AOR on offline media for the brand since 2020.
