Digital lender targets young borrowers with campaign built around resilience
Payments revenue rises 33 per cent while marketing business remains under pressure.
Fintech raises marketing spend 35 per cent as user base reaches 2.2 crore in Q1 FY27
'Jiyo Full Size' uses AI visuals and humour to promote loans of up to Rs 10 lakh
Marketing veteran departs after nine months, marking Paytm's second CMO exit in two years
