Pharma player teams up with AFA, betting that Messi's magic can sell more than medicine
Gen Z and millennials are dragging the sport past hockey and gridiron in the race for North American hearts, ahead of the FIFA World Cup 2026
How a low-cost, high-reward football strategy aims to disrupt India’s cricket-dominated media landscape.
US match sets viewership record as Canada, Mexico games boost tournament reach.
FMCG giant activates 35 brands across 120 markets during 39-day tournament.
