Brands tap TV and OTT inventory as 48 teams prepare for 104 matches in 39 days
Comscore data shows opening day racked up 88.7 million social actions 38 per cent more than Qatar 2022 as influencers, not just players, drive the digital...
More than 1,100 fans, celebrities and performers celebrate the beautiful game at city rally
Six new brands sign up as Zee Entertainment's FIFA World Cup coverage pulls in over 300 million viewers ahead of the round of 32
MUMBAI: Football has just done for Zee Entertainment what eight years of trying could not. The broadcaster has hit a record network share of 20 per...
