Marketers turn Spain's triumph into witty creatives, reels and celebratory social moments
Hollywood star joins global music acts as FIFA turns final into mega spectacle
Luxury house crafts fifth straight Trophy Trunk as World Cup final approaches
Match-day turf from July 19 final to be sold in four editions, with sales expected to top $11 million
With over $10 bn at stake, brands use packs, cans and bottles to win fans beyond sponsorship
