Luxury house crafts fifth straight Trophy Trunk as World Cup final approaches
Match-day turf from July 19 final to be sold in four editions, with sales expected to top $11 million
With over $10 bn at stake, brands use packs, cans and bottles to win fans beyond sponsorship
Brands tap TV and OTT inventory as 48 teams prepare for 104 matches in 39 days
Comscore data shows opening day racked up 88.7 million social actions 38 per cent more than Qatar 2022 as influencers, not just players, drive the digital...
