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‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: Celebrity endorsement is one of the best ways for creating buzz for the brand. TO THE NEW Digital celebrity index for the month of September...
MUMBAI: Bollywood music channel 9XM has launched a non-interrupted music band called Highway. Dedicated to the superstars of Bollywood, Highway will be aired every day without any breaks, at 8...
MUMBAI: Salman Khan emerged as the most digital savvy celebrity with an overall score of 16.1, according to TO THE NEW Digital Celebrity Index for the...
While the cine world is abuzz about the recently released offering from the Bond franchise, Spectre, James Bond aka actor Daniel Craig’s flashy appearance in Heineken’s...
