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MUMBAI: Fame Digital Private Limited (FDPF) is fundamentally focusing on three objectives for its online entertainment app, #fame – gamification, localisation and monetisation. When it...
‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: Celebrity endorsement is one of the best ways for creating buzz for the brand. TO THE NEW Digital celebrity index for the month of September...
MUMBAI: Bollywood music channel 9XM has launched a non-interrupted music band called Highway. Dedicated to the superstars of Bollywood, Highway will be aired every day without any breaks, at 8...
MUMBAI: Salman Khan emerged as the most digital savvy celebrity with an overall score of 16.1, according to TO THE NEW Digital Celebrity Index for the...
