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MUMBAI: It was a night of many firsts for the Effie Awards, 2013. The Awards, organised by the Ad Club, that honours the advertising agencies and...
MUMBAI: GroupM India has won the award for ‘leveraging unique activities’ at the prestigious Porter Prize 2013 event. GroupM is the first company from the...
MUMBAI: In the US Generation Y is one of the most coveted consumer segments around, and for good reason. These young consumers, who comprise today’s tweens,...
mam/headlines/y2k3/nov/novmam18.htmMUMBAI: Vanilla marketing of the good old days seems to be making way for more innovative new-age marketing concepts fuelled by new modes of communication and...
