Three-day activation combined luxury cars, music, interactive games and non-alcoholic mocktails
The live entertainment veteran, with 17 years across luxury, sport, music and cinema, will build immersive experiential properties at Mahindra Experiences
Agency says its 100-creator network generated 30m digital impressions and 13m unique reach
Shivani Goel swaps Forever New for Hugo Boss, Zegna, Tumi and Paul & Shark as she steps up to lead marketing for India's biggest luxury portfolio
Marketers at Indian Media Biz's Brand Wizards Roundtable say Gen Z has more choices, lower switching barriers and little patience for brandsthat stop evolving.
