Agency says its 100-creator network generated 30m digital impressions and 13m unique reach
Shivani Goel swaps Forever New for Hugo Boss, Zegna, Tumi and Paul & Shark as she steps up to lead marketing for India's biggest luxury portfolio
Marketers at Indian Media Biz's Brand Wizards Roundtable say Gen Z has more choices, lower switching barriers and little patience for brandsthat stop evolving.
From earning loyalty and embracing micro-communities to staying authentic and relevant, marketers at Indian Television.com’s Brand Wizards Roundtable discuss the evolving playbook for engaging Gen Z.
The marketing head of Hunger Inc Hospitality on why brands need to prioritise storytelling, cultural relevance and meaningful consumer connections over chasing every trend or marketing...
