The marketing campaign is set to reach out to 250+ million people.
The ecommerce platform collaborates with influencers, including Mira Kapoor, for the campaign.
The startup has raised more than $215 million taking its valuation to $1.1 billion.
Groupm & Wunderman Thompson along with Amazon Ads launch digital marketing playbook for ecommerce.
In the new campaign, the Bollywood actress is seen celebrating Purplle as Har Indian Ka Beauty Des
