Groupm & Wunderman Thompson along with Amazon Ads launch digital marketing playbook for ecommerce.
In the new campaign, the Bollywood actress is seen celebrating Purplle as Har Indian Ka Beauty Des
Health and nutrition, along with job security remain concern areas.
Tailored digital ads and e-commerce to drive eight per cent growth in OTC adspend this year.
Flipkart dominates in search frequency while Amazon leads maximum transactions
