To be hosted by Rannvijay Singha of MTV Roadies fame and auto influencer Rachit Hirani.
Meesho’s ‘Mega Blockbuster Sale’ reached 80 per cent from day one of the previous year’s sale.
The marketing campaign is set to reach out to 250+ million people.
The ecommerce platform collaborates with influencers, including Mira Kapoor, for the campaign.
The startup has raised more than $215 million taking its valuation to $1.1 billion.