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‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: eBay India has launched a unique campaign titled #SheMeansBusiness in partnership with Yourstory.com. The campaign invites all online women entrepreneurs to share their success stories, so that...
MUMBAI: Havas Media Group has won the integrated media duties of iOrderFresh, a mobile-first commerce venture in the fresh perishable foods and groceries retail space. ...
MUMBAI: Asia Pacific Digital (APD) has united its five independent digital services subsidiaries across 10 offices in eight countries under the APD brand, forming an integrated...
MUMBAI: Online grocery retailer, Localbanya.com, has appointed Scarecrow Communications as its creative agency. The account moved after a two month long multi-agency pitch. Localbanya was started...
