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MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by...
MUMBAI: Snapdeal marketing senior vice president Srinivas Murthy has moved on from his role in the company to embark on an entrepreneurial journey. “The entrepreneurial...
MUMBAI: The Indian consumer is now more discerning than ever before. Even when bombarded with options galore, consumers today know exactly what they want. And this...
‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: eBay India has launched a unique campaign titled #SheMeansBusiness in partnership with Yourstory.com. The campaign invites all online women entrepreneurs to share their success stories, so that...
