A week of special coverage begins December 21, with a 30-minute program airing December 26-28
Live programmes, contests, celebrity shows are part of this year’s festive line-up.
According to experts, consumer demand has increased in the past 15 days.
Two programs Sree Sree Sarodiya Durga Pujo and Golpe Gaane Pujor Adda to air from 22-26 October.
Most experts say the OOH spend has gone down by more than 50 per cent
