According to experts, consumer demand has increased in the past 15 days.
Two programs Sree Sree Sarodiya Durga Pujo and Golpe Gaane Pujor Adda to air from 22-26 October.
Most experts say the OOH spend has gone down by more than 50 per cent
According to experts, the duration of Durga Puja to Diwali is a jackpot for brands and consumers.
Aims to awaken the true spirit of pujo with renewed hope