From gaming apps to gutkha kings, advertisers go berserk chasing cricket’s billion-strong eyeballs
AI wizardry and digital wallets fuel a 20 per cent annual boom in the subcontinent's gaming sector
They form a potent combination and brands which understand and adapt the two stand to win
Aamir Khan and Ranbir Kapoor handpick their Dream11 teams, sparking a showdown.
The impressive roster includes heavyweight brands spanning diverse categories
