MUMBAI: With IPL 2025 underway, it’s worth examining why the combination of cricket and Indian cinema remains the most potent market entry and brand acceleration strategy...
MUMBAI: Get ready for a blockbuster cricket battle as Dream11, the world’s largest fantasy sports platform unveils its electrifying Indian Premier League (IPL) 2025 campaign, ‘Aapki...
MUMBAI: JioStar has bowled over advertisers ahead of this year’s Tata IPL, announcing a robust sponsorship lineup of 20 brands ready to bat for consumer attention...
With the Competition Commission of India (CCI) launching an investigation into Google’s restrictive policies on real-money gaming (RMG) applications, India’s digital gaming industry is witnessing a...
Mumbai: Dream11, the fantasy sports platform with over 220 million users, launched ‘Guru Home’, a pioneering feature that connects users with experienced “Gurus” for team formulation...