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60 seconds at a time, a $300 million industry is eating Indian cinema’s lunch — and the real fuel is homegrown stories
Deal brings mobile-first format into programmatic ads as market hits $3 billion.
MUMBAI: The attention span may be shrinking, but the audience for micro-drama is exploding. More than one in ten internet users worldwide now regularly watch drama...
SINGAPORE: Micro-dramas, once a fringe curiosity, are now a juggernaut. China’s revenues rocketed from $0.5 billion in 2021 to $7 billion in 2024 and will overtake...
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