As real-money gaming fades and mobile-first viewing takes over, keeping audiences hooked matters more than owning the game
From AI-driven storytelling to real-time graphics and cloud production, broadcasters gear up to turn 700 million viewers into active participants
Summit highlights AI, fan-first sports experiences, connectivity and intelligent content flows
Industry leaders map AI-driven shift from stadium to screen.
Innovative camera system adds a personal touch to live cricket coverage
