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MUMBAI: If reinvention is the key skill for surviving any business, 56-year-old company Shemaroo Entertainment Ltd (Shemaroo) has exemplified this art. The company, which embarked on...
MUMBAI: Initiating a new beginning in the Indian marketing space, Keventer, the largest Banana brand in India, has launched the nation’s first ever marketing campaign to...
MUMBAI: “Is it viral yet?” More often than not, this is what you will hear from marketers and agencies soon after they make a brand campaign...
MUMBAI: Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News. Concept BIU is...
MUMBAI: Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing...
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