NEW DELHI: The next big market is beyond metros’. Non-metros, rural, tier 1, 2, & 3 are driving the next wave of consumption in the country....
New Delhi: Network18 has made key changes in its editorial leadership, with Karthik Subbaraman being tapped as managing editor of the network’s digital news operations and...
MUMBAI: Eight years ago India’s viewership monitoring agency Broadcast Audience Research Council (BARC) was born. Its conception was the result of an unhappy industry and several...
MUMBAI: Media planners and buyers and marketers have repeatedly expressed their desire to have a way of tracking how much video is being watched, on TV,...
KOLKATA: Pocket Aces, India’s leading digital entertainment company, unveiled new branding for its talent management division, labeling it “Clout”.Clout, which means the ability to influence, will...