MUMBAI: Changing consumer trends have got retailers on their toes. The fight for attracting consumers and keeping them hooked has just got fiercer. The short attention...
NEW DELHI: The full digital tool-set is now in use in newsrooms and editorial offices around the world – with far-reaching implications for the public relations...
MUMBAI: UK pubcaster The BBC has announced that it is to close its Digital Media Initiative (DMI). Beginning in 2008, DMI set out to move the...
MUMBAI: VivaKi Exchange, a division of TLG India, has bagged the media mandate for Indian Badminton League (IBL) following a multi-agency pitch. The $1-million IBL is...
MUMBAI: Publicitas, the leading international media service company, has opened a new office in Tokyo on 15 April. Escalating its global footprint, the firm will be...
