Duroflex is promoting its Duropedic range of mattresses.
The agency will be responsible for building brand awareness and devising communication strategy.
Kaizzen will propel Konica Minolta with thought leadership and corporate partnerships.
Influencer marketing is projected to touch 2.85 billion by 2025 growing at a CAGR of 8%.
The campaign features social media sensation Ashish Chanchlani banter with Shastri on his digital-
