The agency won the account following a multi-agency pitch.
The latest in the series that offers a glimpse of what lies behind an exec’s professional persona.
Brands and creators are beginning to leverage the metaverse to capitalise on consumer interest.
Influencer marketing is a mixed form of affiliate marketing and celebrity endorsements.
As per study, digital ad spend fraud will reach $68 bn globally in 2022, up from $59 bn in 2021.
