Digital spending currently stands at Rs 21,353 crore and has grown by 35.3 per cent over 2020.
Nazara is going to acquire 55 per cent stake in Datawrkz valuing it at Rs 255 crore.
Advertisers are being asked to prove RoI and the added value of digital marketing.
The video giant currently boasts over two billion monthly logged users.
Share of TV and print in adex will remain higher than the global average.
