Six new brands sign up as Zee Entertainment's FIFA World Cup coverage pulls in over 300 million viewers ahead of the round of 32
Mahindra and Diageo lead a roster that spans auto, FMCG, beverages and technology as Zee bets its new sports network on football's biggest stage
From Adidas to Airbnb, the biggest names in global business are scrambling for a slice of the most lucrative tournament in the sport's history
Deliberations in early stage, with no decision taken so far
Seasoned consumer and telecom leader moves from Guwahati to steer growth and execution
