Esports star Mortal fronts campaign celebrating self belief across sport music and gaming.
The spirits veteran brings 2 decades experience from stints at Diageo, Coca-Cola and Pernod Ricard
Ex-Pizza Hut & Unilever marketer brings 2 decades of brand-building experience to the liquor giant
The platform is supporting a collective of creative disruptors and collaborators.
The brand goes desi with a bold new range made for India’s Gen Z crowd.