The ad was shot with just mobile phones
The challenge witnessed over 18 billion views
To drive behaviour change communication, the program is aimed to reach 5,500,00 Madrasa schools ac
Santoor Sandal and Turmeric, Dettol and Trivago were the top brands to advertise on TV+Print+Radio
Britannia Cakes, Complan, Parle Magix, Dettol, Godrej Appliances, Mamy Poko and Crax are on board
