Brands must anchor strategy in simplicity, sociability and attention to cut through the noise
Mipcom hosts first international summit for brand-funded content as advertising dollars chase story
‘Photocopy nahi, original dikho’ campaign adds wit, style and freshness to grooming
Former Times Internet dealmaker brings big-brand clout to Dun & Bradstreet’s data-driven ad outfit
Dentsu’s media arm credits her with doubling growth, pioneering new metrics
