New AI-led content engine helps brands craft stories at speed and scale
Brands must anchor strategy in simplicity, sociability and attention to cut through the noise
Mipcom hosts first international summit for brand-funded content as advertising dollars chase story
‘Photocopy nahi, original dikho’ campaign adds wit, style and freshness to grooming
Former Times Internet dealmaker brings big-brand clout to Dun & Bradstreet’s data-driven ad outfit
