Subramaniam was earlier associated with Dabur India as DGM - innovation.
Marketers discuss merits and demerits of using fiction & nonfiction in media plans
The next growth of OTT will come from regional content, says brands.
The brand has also unveiled a new TVC for Dabur Pudin Hara with the actor.
It aims to revolutionise the oral care market with an industry-first innovation.
