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MUMBAI: The cricket fan base in India is very homogeneous, making it easier for advertisers to address a mass nationwide reach. There is another deeper benefit...
MUMBAI: Indian cricketers will face-off with international football stars in Pepsi’s new campaign film as it takes the Twenty20 Football theme forward as part of its...
2011 was a year where sports took a leaf out of the success of the Indian Premier League (IPL) and announced leagues following a similar franchise...
MUMBAI: Puma, the global- sport- lifestyle brand, has roped in Indian cricket team all rounder Yuvraj Singh as their brand ambassador. Singh will now be the...
MUMBAI: Despite four Indian Premier League (IPL) teams taking part and Shah Rukh Khan being used as brand ambassador for the event, the recently concluded Nokia...
