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MUMBAI: Debt-ridden real estate company DLF has ended its costly association with cricket by ending its Rs 2 billion title sponsorship deal with Indian Premier League....
MUMBAI: Italian sports lifestyle brand Fila has appointed ace cricketer Virender Sehwag as its brand ambassador as it plans to increase its footprint across the Indian...
MUMBAI: The cricket fan base in India is very homogeneous, making it easier for advertisers to address a mass nationwide reach. There is another deeper benefit...
MUMBAI: Indian cricketers will face-off with international football stars in Pepsi’s new campaign film as it takes the Twenty20 Football theme forward as part of its...
2011 was a year where sports took a leaf out of the success of the Indian Premier League (IPL) and announced leagues following a similar franchise...
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